EMBA
curriculum changes with times
Executives enrolled in the
Richard Ivey School of Business EMBA programmes can expect training
that tackles issues from a broad perspective.
In a reform of the curriculum, the top Canadian business school
has incorporated ideas of cross-enterprise leadership into its
programmes on top of the case study method of teaching of which
it has always been proud.
The cross-enterprise model is a major break from the traditional
emphasis on “functional disciplines”.
“You can’t have a stagnant course in an environment
where changes happen every nanosecond,” said Kathleen Slaughter,
associate dean of the school’s Hong Kong-based Asian campus.
“If you were doing business in China three, four years ago,
the environment is totally different now.”
Rather than dwelling on functional disciplines such as finance,
accounting and marketing, the new curriculum starts with the premise
that the main task of leaders is to tackle cross-enterprise issues.
“We focus on what the issues are and the alternatives for
solving them. We are trying to train up effective executives who
need to make decisions in the face of ambiguity. The class discussions
will help them see how others see what the problems are.”
Professor Slaughter said the curriculum change had the strong
support of the school’s Asian advisory board headed by Henry
Cheng, managing director of New World Development.
Ranked 14th worldwide in last year’s Financial Times survey
on EMBAs, Richard Ivey is the second largest producer of business
case studies after Harvard University, and the No 1 producer of
cases in Asia. The school is attached to the University of Western
Ontario in Canada.
Professor Slaughter said many of the Asian cases focused on the
mainland, but emerging markets such as India and Vietnam were
not left out. The myriad of cases were intended to develop students’
analytical skills, she said.
“Some schools just tell students what a company did, giving
them information that executives had in making a decision, but
that information may not have any impact on decision. We will
continue to use the case study method to let students step into
the role of decision-making, developing the ability to analyze
situations from the perspectives of top managers.”
March 4, 2006
South China Morning Post
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