Program Overview

Course Structure & Content

During the Summer Business Program, you will have 3.5 hours of class time and 2 hours of case preparation every day. The different areas of content are scheduled dynamically in order to allow you to integrate the content both individually and in groups.

Key topics included:

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Financial Management

Evaluating past performance
Project future performance
Interpreting the projected loan
Risk analysis and decision-making

Marketing Management

Choosing markets to compete in
Competitive positioning
Segmentation
Distribution channels
Internet marketing
Social Marketing
Communications strategies

Organizational Behavior

Effective leadership
Leadership styles
People development
Influence and change

Strategic Management

What is strategy?
PEST analysis
Identify key competitive advantage
Evaluate the best alternatives

ARCH Academy Seminars:

The X-tra Step: Elite Universities and Beyond
A Head Start on Interview Preparation

Through the seminars by ARCH, students will learn how elite universities and top firms globally recruit and select the world’s top talents- what mentality is needed and the expectations of such institutions. More importantly, students will be inspired to think ahead and prepare for achieving their aspirations.

Attendance in all classes is expected. Instead of a final examination, you will form groups and participate in a case competition on the final day of the program. Our judging panel will be comprised of prominent members of our Asian Advisory Board and Alumni. Those who successful complete the program and the case competition will receive a certificate of completion.