Ivey partnered with The Women’s Foundation and Microsoft Hong Kong for its 4th year organizing the GirlSpark Camp to inspire and prepare a group of local female university students to become future leaders for the information and communications technology (ICT) industry.
The Camp offered an opportunity for participants to meet with renowned leaders from across sectors to learn not only the hottest grab of business trends, but also their own success stories. Together, participants and mentors projected visions about the ICT industry and our city. Around 60 female undergraduate students from eight universities participated in the four-day camp this year, close to 80% of whom are studying non-STEM (science, technology, engineering, and mathematics) subjects.
Like previous years, Ivey Business School prepared a custom business case study based on the real world business situation at Microsoft. The challenge this year is developing creative marketing strategies to drive the momentum of cloud adoption.
“We are thrilled to continue our key role in GirlSpark Camp, in collaboration with Microsoft Hong Kong and The Women’s Foundation,” Macy Chui, Director, Ivey Case Center (Asia) said. "In addition to giving female students a more informed understanding of the world of work, this event allows participants unique insight into what working at Microsoft and in the ICT industry is really like.”