The case night was moderated by Prof. Kersi Antia, using the Ivey Business School's renowned case teaching method to discuss a digital marketing challenge for Tantan, an online dating application in China.
This case night explored how Tantan’s founder and top management team tackle several important decisions regarding Tantan’s target audience, the positioning of the company, and how best to carve out a viable niche in China’s fast-growing and increasingly competitive mobile dating market.
Kersi Antia is the Professor of Marketing and the George and Mary Turnbull Faculty Fellow at the Ivey Business School.