Skip to Main Content
Ivey Consortium Executive (ICE) Program

Ivey Consortium Executive (ICE) Program

12-day program consists of 4 modules
September – December 2018

Accelerating Management Talent (AMT) Program

Accelerating Management Talent (AMT) Program

12-day program consists of 6 modules
October 2018 - February 2019

Executive Presence

Executive Presence

NEW elective module for ICE/AMT
Q1 2019

China Consortium Program

China Consortium Program

12-day program consists of 4 modules
December 2018 - March 2019

Case Teaching and Writing Workshop

Case Teaching and Writing Workshop

NEW September 18-21, 2018

Featured Research

Categorically different

A lot of thought might go into the aesthetics and functionality of new products, but there is far less consideration of how to select or influence the category to which that new product will be placed.

Assistant Professor Lee Watkiss has been researching how product categories are constructed and the implications for producers.

His latest research looks at the emergence of the tablet category following the launch of the Apple iPad in January 2010.

Read the research