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Case Teaching & Writing Workshop
Ivey Business School at Western University
Cheng Yu Tung Management Institute
Hong Kong Convention and Exhibition Centre
Phase 1, Level 3
1 Harbour Road
Wan Chai, Hong Kong
Participants will be conferred a certificate issued by Ivey Business School upon completing either of the 1.5-day or a full 3-day workshop
Discount is applicable for 3 or more registrations from the same organization.
Welcome to the world’s leader in Case Method training. The three leading case method textbooks on writing, learning and teaching were originated at the Ivey Business School. For decades, Ivey has utilized case-based learning and has become a global-leader in not only case publishing, but promoting the method. Over 15,000 participants have benefited from and enjoyed the practical focus found in our workshops, bringing the case method to classrooms at colleges and universities in more than 60 countries.
Ivey Business School is Canada’s leader in management education, and the second largest producer and distributor of cases in the world. Ivey has been the home of the Annual Case Writing and Case Learning and Teaching Workshops for over 40 years. These workshops are integrated, hands-on and intensely practical.
The Case Method is a powerful teaching approach that combines academic theory with practical application. Cases focus on business issues that managers face every day – not fictitious scenarios, but actual real-world problems requiring thorough analysis and planning. Ivey’s commitment to real-world learning helps to develop extraordinary leaders that have extraordinary careers. Our Case Workshops immerse participants in the Case Method through a combination of participation, case analysis and interactive exercises.
In this workshop, you would learn not only from Dr. Hubert Pun, the Ivey faculty member leading the workshop, on the topics of classroom best-practice, but, just like a case-based classroom, also from one another. In particular, we will discuss the following topics on how to best conduct a case-based class:
- What is the thought process of case selection
- How to prepare a class, such as lesson plan
- How to manage classroom contribution and how to motivate students to talk
Case writing is another important ingredient to case method, but it may also seems intimidating. Dr. Hubert Pun has written 15+ cases in management science, operations management and marketing, and he will also be happy to share some best practice tips on how to write a case, such as:
- What kind of case to write
- How to conduct a field interview
- How to write the opening paragraph and the teaching notes
- Faculty (Professors/Lecturers/Instructors)
- Case center directors & Case writers
- Research assistants
- Doctoral candidates
Private & Government Sector
- Corporate trainers & Course designers
- HR & Strategy professionals
- Consultants & Analysts
Dr. Hubert Pun
Associate Professor, Management Science
Dr. Hubert Pun grew up in Hong Kong. After graduating from UBC (Canada), he became part of an expansion team of a Venezuelan start-up company that grew the business to Colombia, Mexico and Panama during 2002-2005. He graduated from Indiana University (USA) in 2010, where he completed his PhD in Operations Management. He joined the Ivey Business School in 2010 and has taught in various programs. In the last couple of years, he was awarded with Ivey Dean’s Teaching Commendation Letters (top 10% Ivey faculty). His research interests include co-opetition, counterfeiting product, and blockchain application.