Case Workshop

Welcome to the world’s leader in Case Method training. The three leading case method textbooks on writing, learning and teaching were originated at the Ivey Business School. For decades, Ivey has utilized case-based learning and has become a global-leader in not only case publishing, but promoting the method. Over 15,000 participants have benefited from and enjoyed the practical focus found in our workshops, bringing the case method to classrooms at colleges and universities in more than 60 countries.

Ivey Business School is Canada’s leader in management education, and the second largest producer and distributor of cases in the world. Ivey has been the home of the Annual Case Writing and Case Learning and Teaching Workshops for over 40 years. These workshops are integrated, hands-on and intensely practical.

The Case Method is a powerful teaching approach that combines academic theory with practical application. Cases focus on business issues that managers face every day – not fictitious scenarios, but actual real-world problems requiring thorough analysis and planning. Ivey’s commitment to real-world learning helps to develop extraordinary leaders that have extraordinary careers. Our Case Workshops immerse participants in the Case Method through a combination of participation, case analysis and interactive exercises.

In this workshop, you would learn not only from Dr. Hubert Pun, the Ivey faculty member leading the workshop, on the topics of classroom best-practice, but, just like a case-based classroom, also from one another. In particular, we will discuss the following topics on how to best conduct a case-based class:

• What is the thought process of case selection
• How to prepare a class, such as lesson plan
• How to manage classroom contribution and how to motivate students to talk

Case writing is another important ingredient to case method, but it may also seems intimidating. Dr. Hubert Pun has written 15+ cases in management science, operations management and marketing, and he will also be happy to share some best practice tips on how to write a case, such as:

• What kind of case to write
• How to conduct a field interview
• How to write the opening paragraph and the teaching notes

Academic Community

• Faculty (Professors/Lecturers/Instructors)
• Case center directors & Case writers
• Research assistants
• Doctoral candidates

Private & Government Sector

• Corporate trainers & Course designers
• HR & Strategy professionals
• Consultants & Analysts