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Exploring Alibaba and online marketplaces

  • Oct 25, 2016
Exploring Alibaba and online marketplaces

Ivey Business School in Asia invited Professor Ning Su to speak about his newly published case on Alibaba at Ivey Asia Campus. His case explores the company’s core business model, key success factors, and the diversity of the company’s portfolio. The case also discusses related companies and sectors in global markets, investigates its opportunities and challenges, and analyzes the implications of the company’s scale, reach, and capability for the long-term prosperity and sustainability of society.

For more information about the case: Alibaba Group: Technology, Strategy, and Sustainability, click here.

Professor Ning Su is an award-winning scholar and educator, and an expert on global outsourcing and innovation strategies. His research focuses on emerging technologies and emerging markets and involves extensive interviews with top executives from diverse industries, including financial services, consulting, technology, manufacturing, and design, and across major global markets.


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  • Asia