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Ivey Asia Executive Education
The University of Hong Kong

Why attend this program?

  • You want to learn different analytical approaches to strategic business decision-making
  • You want to learn how to incorporate uncertainty in decision-making
  • You want to learn the fundamental issues and approaches of Big Data
  • You want to learn how to summarize, interpret and derive insights from data

Who should attend?

Middle to senior executives who are:
  • seasoned with technical backgrounds such as finance, actuary, revenue management
  • heading a team of technical experts with mandate to use data analytics for business success
  • leading departmental heads with technical background as direct reports

Program Content

Program Benefits

After completing the program, you will gain insight in:

  • methods to analyze data to improve understanding of complex business issues
  • the role of data in creating and sustaining competitive advantage.
  • recognition of opportunities where achieving an understanding of data or analyzing data can lead to enhanced performance or profitability.

Program Dates* and Fee**

Module 1: Data-Driven Decision Making under Uncertainty
Q1 2020

Module 2: Social Media Analytics and Digital Strategy
Q1 2020

Module 3: Data Mining and Text Analytics
Q1 2020

Module 4: Leading Digital Transformation and Disruption
Q2 2020

Fee: USD 2,200 per module.

*Each module is 2 days.

** Special 5% discount available for HKU/Ivey alumni or ≧ 3 registrations from the same company.

Participants will be conferred a certificate jointly issued by HKU and Ivey upon completing all 4 modules of the program.