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This 12-day program consists of 4 modules and is delivered over a 4-month period:

  1. Strategic Marketing in a Digital World
    September 21-23, 2020
  2. Leadership & Management of Change
    October 14-16, 2020
  3. Optimizing Financial Performance to Achieve Business Success
    November 16-18, 2020
  4. Strategic Analysis & Action
    December 9-11, 2020

Elective Module: Executive Presence*

  • July 20-21, 2020

* Subject to sufficient enrollment. 

  • Enhance personal and organizational leadership abilities
  • Learn to lead major change initiatives
  • Acquire frameworks to develop sound competitive strategies
  • Learn to use financial analysis in decision-making
  • Understand how to create competitive marketing strategies for growth and profitability

Executives with ten or more years of management experience. It is assumed that participants of this program have a role in the development of organizational or business unit strategy.

“Gerard

Gerard Seijts
Professor, Organizational Behaviour
Executive Director, Ian O. Ihnatowycz Institute for Leadership
Ian O. Ihnatowycz Chair in Leadership

June Cotte
Professor, Marketing
Scott & Melissa Beattie Professor

Chris

Chris W.H. Chan
Professor & Associate Dean, Asia
Faculty Director, Executive Education

“Andreas

Andreas Schotter
Associate Professor, General Management & International Business
F.W.P. Jones Faculty Fellow