This 12-day program consists of 4 modules and is delivered over a 4-month period:
- Strategic Marketing in a Digital World
September 27-29, 2021 - Leadership & Management of Change
October 20-22, 2021 - Optimizing Financial Performance to Achieve Business Success
November 17-19, 2021 - Strategic Analysis & Action
December 13-15, 2020
Elective Module: Executive Presence*
- March, 2022 (exact module date to be confirmed)
* Subject to sufficient enrollment.
- Enhance personal and organizational leadership abilities
- Learn to lead major change initiatives
- Acquire frameworks to develop sound competitive strategies
- Learn to use financial analysis in decision-making
- Understand how to create competitive marketing strategies for growth and profitability
Executives with ten or more years of management experience. It is assumed that participants of this program have a role in the development of organizational or business unit strategy.
Gerard Seijts
Professor, Organizational Behaviour
Executive Director, Ian O. Ihnatowycz Institute for Leadership
Ian O. Ihnatowycz Chair in Leadership
June Cotte
Professor, Marketing
Scott & Melissa Beattie Professor
Chris W.H. Chan
Professor & Associate Dean, Asia
Faculty Director, Executive Education
Andreas Schotter
Associate Professor, General Management & International Business
F.W.P. Jones Faculty Fellow