This 12-day program consists of 4 modules and is delivered over a 4-month period:
- Strategic Marketing Planning
September 16-18, 2019 - Leadership & Management of Change
October 21-23, 2019 - Optimizing Financial Performance to Achieve Business Success
November 13-15, 2019 - Strategic Analysis & Action
December 11-13, 2019
Elective Module: Executive Presence*
- March 2020
*Exact module date to be confirmed. Subject to sufficient enrollment.
- Enhance personal and organizational leadership abilities
- Learn to lead major change initiatives
- Acquire frameworks to develop sound competitive strategies
- Learn to use financial analysis in decision-making
- Understand how to create competitive marketing strategies for growth and profitability
Executives with ten or more years of management experience. It is assumed that participants of this program have a role in the development of organizational or business unit strategy.
Gerard Seijts
Professor, Organizational Behaviour
Executive Director, Ian O. Ihnatowycz Institute for Leadership
Ian O. Ihnatowycz Chair in Leadership
Kersi D. Antia
Professor, Marketing
George and Mary Turnbull Faculty Fellow
Chris. WH Chan
Professor & Associate Dean, Asia
Faculty Director, Executive Education
Andreas Schotter
Associate Professor, General Management & International Business
F.W.P. Jones Faculty Fellow