This 12-day program consists of 4 modules and is delivered over a 4-month period:

  1. Strategic Marketing Planning
    (September 18 - 20, 2017)
  2. Leadership & Management of Change
    (October 16 - 18, 2017)
  3. Optimizing Financial Performance to Achieve Business Success
    (November 13 - 15, 2017)
  4. Strategic Analysis & Action
    (December 11 - 13, 2017)

Elective Module: Executive Presence*
(February 26 - 27, 2018)
*New module, subject to sufficient enrollment.

Key Learning Objectives

  • Enhance personal and organizational leadership abilities
  • Learn to lead major change initiatives
  • Acquire frameworks to develop sound competitive strategies
  • Learn to use financial analysis in decision-making
  • Understand how to create competitive marketing strategies for growth and profitability

Target Audience

Executives with ten or more years of management experience. It is assumed that participants of this program have a role in the development of organizational or business unit strategy.