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This 12-day program consists of 4 modules and is delivered over a 4-month period:

  1. Strategic Marketing in a Digital World
    September 27-29, 2021
  2. Leadership & Management of Change
    October 20-22, 2021
  3. Optimizing Financial Performance to Achieve Business Success
    November 22-24, 2021
  4. Strategic Analysis & Action
    December 13-15, 2021

Elective Module: Executive Presence*

  • Cohort 1: April 6(am), 7(am) , 8(full day), 2022
  • Cohort 2: April 13(am), 14(am) , 19(full day), 2022
  • * Subject to sufficient enrollment. 
  • Enhance personal and organizational leadership abilities
  • Learn to lead major change initiatives
  • Acquire frameworks to develop sound competitive strategies
  • Learn to use financial analysis in decision-making
  • Understand how to create competitive marketing strategies for growth and profitability

Executives with ten or more years of management experience. It is assumed that participants of this program have a role in the development of organizational or business unit strategy.

Gerard Seijts
Professor, Organizational Behaviour
Executive Director, Ian O. Ihnatowycz Institute for Leadership
Ian O. Ihnatowycz Chair in Leadership

June Cotte

June Cotte
Professor, Marketing
Scott & Melissa Beattie Professor

Chris W.H. Chan

Chris W.H. Chan
Professor & Associate Dean, Asia
Faculty Director, Executive Education

“Andreas Schotter

Andreas Schotter
Associate Professor, General Management & International Business
F.W.P. Jones Faculty Fellow