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Data Analytics and AI Strategy (DAAS)

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Why attend this program?

Digital transformation reshapes businesses with the advancement of digital technologies and applications, at an accelerated rate especially by pandemic. The major propellers are data analytics, computer algorithms, intelligent agents, and their applications across scenarios in every industry. The ability to use data, analytics and AI effectively to drive rapid and precise decisions are essential to future leadership skills for the disruptive times. Senior executives equipped with such mindset and knowledge can leverage the innovation trend, lead the corporation achieving impressive growth and be at the forefront of core leadership team.

Leveraging on case development capacity of the Asia Case Research Centre of HKU Business School and also the Ivey Case Centre in Asia, this programme will be empowered by recent cases on Alibaba, Amazon, SF Express, WeChat, TouTiao, Watson Group, HSBC, HKEx, Lane Crawford Joyce Group, Seeking Alpha, Apple, Nasdaq and Facebook IPO, and Siemens Canada, etc., discussing effective use and strategies of data, analytics and AI.

Who should attend?

Senior to top executives who are:
  • responsible or contributing to for shaping organization's future business or digital transformation strategy 
  • heading a team of technical experts with mandate to use data analytics and AI to unlock new sources of strategic and operating value for business success
  • required to bring strategic and operational insights to the senior management
  • leading departmental heads with technical background as direct reports
  • seasoned with technical backgrounds such as finance, actuary, revenue management


Executive Education provider in Canada and greater China, as recognized by Financial Times

Program Content

Program Benefits

Participants will Gain Insight and Confidence in:

  • methods to leverage data and analytics to understand complex business issues, acquire customers, make informative decisions, etc.
  • how to set your own data and AI strategy in the areas of sales, products, marketing, general management, etc.
  • the capabilities of AI and blockchain combining with data and how they create, capture, and share value
  • recognition of opportunities where achieving an understanding of data and AI can lead to enhanced performance or profitability
  • framework and best practices in leading digital transformation

Program Dates and Fee*

Module 1: AI and Blockchain Strategies^ (In-Person and Hybrid Sessions)**

Module 2: Data, Analytics, Business Strategy^ (In-Person and Hybrid Sessions)**

Module 3: Data Informed Customer Insights and Digital Strategy (Hybrid Sessions)**

Module 4: Leading Digital Transformation and Disruption (Hybrid Sessions)**

Fee: USD 2,200 per module.


*5% discount available for early bird registration submitted 45 days or earlier, prior to the start of the programme.

*5% discount available for registering all 4 modules

*5% discount available for HKU/Ivey alumni or ≧ 3 registrations from the same company

**Subject to COVID-19, travel, and distancing restrictions, delivery mode is expected to be a combination of in-person and hybrid sessions.

^Module 1 & 2 have been included in the list of registered public courses under the “Reindustrialisation and Technology Training Programme” (RTTP) which offers 2/3 course fee reimbursement upon successful application. Companies should submit their RTTP training grant application for their employee(s) via at least two weeks before course commencement. Alternatively, application form could be submitted by email to along with supporting documents. For details please visit

Participants will be conferred a certificate jointly issued by HKU and Ivey upon completing all 4 modules of the program.

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